Increase Your Contact Lens Profitability
By:  S. Barry Eiden, O.D., F.A.A.O.
Forget the pricing game. You can boost your contact lens profits by offering what your competitors don't.

Managing Contact Lens Complications
By:  Carla J. Mack, OD, MBA, FAAO, Editor; Jeff Schafer, O.D., M.S.
Case histories help illustrate how to diagnose and treat soft contact lens complications.

Colorful Optometric Viewpoints
By:  Amber Gaume, O.D.; Jan Bergmanson, O.D., PhD
Practitioner responses on the role of opaque lenses and on fitting keratoconic patients with contact lenses.

Creating Patient Interest in Corneal Reshaping
By:  Walter D. West , OD, FAAO; Clark Jensen, O.D.; Susan Jong, O.D.
Paragon's CRT is not your grandfather's ortho-k lens -- and your teenage patients will appreciate that fact.

editor's perspective
By:  Elise Brisco, O.D., F.A.A.O.
Are You Selling Your Patients the Real Thing?

prescribing for astigmatism
By:  Timothy B. Edrington, OD, MS
Using Larger Diameter GPs to Fit Irregular Corneas

GP insights
By:  Edward S. Bennett, OD, MSEd
GP Lens Fitting Made Simple

continuous wear colloquy
By:  Loretta B. Szczotka-Flynn, OD, PhD, MS, FAAO
Epithelial Splits Don't Always Cause a "Frown"

discovering dry eye
By:  Kelly Kinney Nichols, OD, MPH, PHD
Defining Successful Lens Wear

contact lens care
By:  Susan Gromacki, O.D., M.S., F.A.A.O.
The Latest Research in CL Care

contact lens practice pearls
By:  Thomas G. Quinn, OD, MS, FAAO
Simple Tools for Your Contact Lens Practice

therapeutic topics
By:  William D. Townsend, OD, FAAO
Going Off Label

staffing solutions
By:  Mary Jameson, BHS, COA, NCLC, CPOT
Do I Need B-B-Bifocals?

contact lens economics
By:  Antonio Calossi, DIP OPTOM IT, FAILAC, FBCLA
What's Holding Back CL Growth?

treatment plan
By:  Leo Semes, O.D., F.A.A.O.
Investigating Swollen Eyelids

the contact lens exam
By:  David Kading, O.D.; Jennifer L. Smythe, OD, MS, FAAO
Corneal Topography: More Than Just a Colorful Map

readers' forum
By:  Joseph G. Vehige, O.D.; Peter A. Simmons, PhD, FAAO
Ocular Lubrication vs. Viscosity of Ophthalmic Products

readers' forum
By:  Buddy Russell, FCLSA; Theresa M. Klein, C.O.M.T.
Determining IOL Power for Post-Refractive Surgery Patients

contact lens case reports
By:  Patrick J. Caroline, FAAO; Mark P. André, FAAO
Working Around Pingueculae