Article Date: 8/1/2012

CooperVision Launches Multifocal Daily Disposable
NEWS spectrum

B+L Celebrates 25th Anniversary of Renu

In July, Renu, the first multipurpose contact lens solution brand, celebrated its 25th anniversary. Bausch + Lomb (B+L) first introduced Renu in 1987. As the original single-bottle regimen, the brand revolutionized the contact lens solution category and introduced its breakthrough ingredient, Dymed, for its time to make Renu the leader in its category around the world. Today, Renu is part of a daily routine for millions of people around the world.

As the No. 1 contact lens solution brand for a decade and sales of more than $2.5 billion in the United States alone, B+L says that the Renu brand continues to lead the market in more than 10 countries, including Japan, India, and Brazil. The Renu brand continues to evolve and innovate to meet the demands of consumers, according to the manufacturer. Renu is now available in a clear bottle, making it easy to track how much solution remains.

GSLS Papers and Posters are Due
■ The Educational Program Committee of the Global Specialty Lens Symposium (GSLS) invites the submission of abstracts. Papers and abstracts related to presbyopia, keratoconus, corneal topography, post-penetrating keratoplasty or related irregular corneal surface, myopia control, orthokeratology, and lens care topics are welcome. Those interested can visit www.gslsymposium.com. Deadline for submissions is Aug. 31, 2012. The GSLS will be held Jan. 24 to 27, 2013 at the Rio All Suites Hotel and Casino in Las Vegas.

Contamac Celebrates 25th Anniversary

More than 350 people from six continents, 27 countries, and nearly 100 businesses and organizations attended the 25th anniversary celebration of Contamac Ltd. The party in June at the Tower of London in The Pavilion facility located in the North Moat section of the historic structure celebrated Contamac's achievements of the last 25 years in the contact lens and IOL materials manufacturing industry.

The company welcomed a variety of customers, industry friends and associates, current and previous staff members, and its network of global distributors from India, China, Mexico, Brazil, Russia, and the American partner company Contamac U.S. Attendees from as far away as Australia enjoyed a late afternoon champagne reception, followed by a private tour of the Crown Jewels, dinner and dancing.

INDUSTRY BRIEFS
Alden Optical, Inc. has added OOGP to its network of Authorized Distributors. The addition of OOGP increases the reach of Alden's portfolio of custom and specialty lenses. Practitioners who have an OOGP account can begin ordering Alden products immediately. OOGP can be reached at (800) 654-3829 to establish an account.
■ Since entering the U.S. market two years ago, Safigel, the official U.S. distributor for Safilens, has been growing steadily with its Safigel 1-Day daily disposable sodium hyaluronate (HA) contact lens. Now, with the purchase of Safilens by Bruno Pharmaceuticals, S.P.A., further investment in Safigel is planned to provide additional resources to expand its sales and marketing efforts to reach more doctors, eyecare staff, and patients in the United States. Bruno Pharmaceuticals, S.P.A., is a privately held, family owned Italian pharmaceutical company based in Rome. For more information visit www.safigel.com or contact Customer Service tollfree at (877) 723-4435.
■ The facility for online submissions for CET workshops for the 2013 British Contact Lens Association (BCLA) Clinical Conference and Exhibition, to be held from June 6 to 9, 2013, is now available. Submissions are due by Friday, Sept. 21, 2012 - and presenters of accepted workshops must submit their CET forms and abstracts within one month of its acceptance. Submissions for Clinical Spotlights are also now being invited. Any topic related to contact lenses and/or the anterior eye will be considered. Visit www.bcla.org.uk.
■ The Contact Lens Association of Ophthalmologists will be managed under the administrative umbrella of the American Society of Cataract and Refractive Surgery (ASCRS) effective Aug. 15, 2012. Under the arrangement, the CLAO Education and Research Foundation will also be managed by ASCRS. CLAO's annual symposium and congress and its publications will remain independent, and the organization will continue to function under its current bylaws and leadership board, with the sole addition of an ASCRS representative.
Optometry Giving Sight is once again inviting the North American optical industry to join its annual World Sight Day Company Challenge by raising funds throughout October for people who are blind or vision impaired simply because they can't access an eye exam and glasses. More information about making a donation or joining the Company Challenge is available at www.givingsight.org or by calling (888) OGS GIVE.
■ Last month, The Power Practice launched The Power Hour, optometry's first free weekly online radio talk show. The Power Hour can be heard via Skype or phone. Hosted by Dr. Gary Gerber, founder of The Power Practice, The Power Hour is a live discussion vehicle for current practice-building events in optometry, political viewpoints, and clinical topics. The Power Hour will also welcome guests from both within and outside of the optometric profession. Listeners can also join the discussion if they choose. For more information about tuning in, visit www.PowerHour.info.

ASCRS Forms OD/MD Task Force

The American Society of Cataract and Refractive Surgery (ASCRS) has formed an Integrated Ophthalmic-Managed Eye Care Delivery (IOMED) Task Force to investigate and recommend ways in which the organization and its membership can advance an eyecare delivery model based on a synergistic collaboration between optometry and ophthalmology.

The IOMED Task Force is chaired by ASCRS Governing Board Member Stephen S. Lane, MD, of St. Paul, Minn. The IOMED Task Force members are: Jeff Azus, OD, of Altos Eye Physicians in Los Altos, Calif. and Kaiser Permanente, San Francisco, Calif.; Marlane J. Brown, OD, FAAO, of Minnesota Eye Consultants in Minneapolis, Minn.; Derek N. Cunningham, OD, FAAO, of Dell Laser Consultants in Austin, Texas; Richard C. Edlow, OD, of Katzen Eye Group in Lutherville, Md.;

Howard Fine, MD, of Oregon Eye Associates in Eugene, Ore.; David I. Geffen, OD, FAAO of Gordon Weiss Schanzlin Vision Institute in San Diego, Calif.; David A. Karcher, executive director of ASCRS, in Fairfax, Va.; and Douglas D. Koch, MD, of Baylor College of Medicine in Houston, Texas.

In addition to completing a comprehensive membership needs assessment, the IOMED Task Force will consider creating new educational tracks at the ASCRS Annual Symposium as well as an entirely separate society designed to meet the educational needs of integrated eyecare practitioners.

The IOMED model, which is endorsed by the ASCRS Executive Committee and Governing Board, encourages arrangements in which optometrists employed by ophthalmologists, as well as optometrists employed by the military or industry, play a role in the delivery of non-surgical eye care. This patient-centered model is designed to encourage greater efficiency and coordination of care with ophthalmologists and optometrists working together to meet the growing demands for service and to address the pending changes in Medicare and general healthcare delivery.

WEB UPDATE
Alcon Updates FreshLook Color Studio
Alcon has upgraded its FreshLook Color Studio at www.freshlookcolorstudio.com. The FreshLook Color Studio is an interactive application that allows users to virtually try on FreshLook brand lenses through their uploaded photos. Patients can now zoom in/out and see “before and after” views. They can also now use the application via their iPad, iPhone, or Android with the free mobile app and can share their color selections with friends via Facebook.

AOA Honors ODs With Awards

The American Optometric Association (AOA) presented its annual awards to five recipients at the 115th Annual AOA Congress & 42nd Annual AOSA Conference: Optometry's Meeting in Chicago in June.

Rear Adm. Michael Mittelman received the Distinguished Service Award. He currently serves as Deputy Surgeon General of the Navy and Deputy Chief, Bureau of Medicine and Surgery.

Tony Carnevali, OD, received the Optometric Educator of the Year Award. He is a tenured associate professor and is an instructor in ethics and on state laws relating to the practice of optometry, has acquired extensive experience in delivering full-scope optometric services, and mentors students by providing career guidance and counseling.

Melvin Shipp, OD, Dr.PH, MPH, was named Optometrist of the Year. Since 2004, Dr. Shipp has served as Dean of The Ohio State University College of Optometry. Dr. Shipp is currently the president of the American Public Health Association and is the first optometrist to serve in this position.

Chris Wroten, OD, was named Young Optometrist of the Year. In 2005 he joined what is now the Bond-Wroten Eye Clinic, a multi-location group practice. He is co-chair of the Optometry Association of Louisiana Education Committee, continues to serve on numerous other committees, is the keyperson for several state legislators, and has been an instrumental part of numerous legislative victories for organized optometry in Louisiana.

Vera Kohler, CPOA, was named Paraoptometric of the Year. She currently serves as the financial advisor and chair for the Constitution and Bylaws committee for the Pennsylvania Paraoptometric Association.

New CEO for Menicon Holdings B.V.
Menicon Co., Ltd., has named Anatole Diep as the new CEO of Menicon Holdings B.V. (MHBV), the European headquarters and subsidiary based in Emmen, the Netherlands.
In his new role, Diep will lead Menicon's business activities across Europe, B.V. including launches of a series of new products. The first product launch will be a hyper- Dk monthly disposable lens, which will reinforce the distribution of Solocare Aqua, a multipurpose solution that went on sale in the member states of the European Economic Area in April. Noting the growing popularity of daily disposable lenses in Western Europe, Diep said he looked forward to overseeing the rollout of Menicon's new daily disposable lens pack there in 2013.
As CEO, Diep will report directly to Toshio Matsushima, president of MHBV and executive officer of the parent company Menicon Co., Ltd. Diep, a French national, previously served as president of the Menicon Pharma contact lens care solution factory in France, as well as chief manufacturing officer for Menicon Holdings.


Contact Lens Spectrum, Volume: 27 , Issue: August 2012, page(s): 3 - 7