Article Date: 2/1/2004

ADDING COLOR WITHOUT VISION CORRECTION
By DIANE F. DRAKE, LDO, ABOM, FCLSA, Jonesboro, Ga.

According to one Gallup poll, more than 13 million people in the United States are interested in non-vision-correcting or plano color contact lenses. Are you taking advantage of this profitable trend? Here are some reasons why you should.

Patient motivation

What intrigues people about changing their eye color? One survey, commissioned by a leading color contact lens manufacturer, found that people often associate different eye colors with specific personality traits. In another survey, color lens wearers reported feeling more attractive and having interesting experiences while wearing their lenses. In short, patients see color contact lenses as a way to express themselves and have fun by changing their appearance.

As contact lens technicians, our job is to improve and maintain our patients' vision. But we can also address their emotional needs by fitting lenses that can enhance their lifestyle and make them feel better about themselves.

Patient education

Patients often ask me about "non-prescription" contact lenses when they really mean color or novelty lenses. This is a great opener for a conversation about lens care and safety.

I explain that all contact lenses are dispensed by prescription, even zero-power or plano color lenses. And like vision- correcting lenses, plano color lenses must be cleaned and replaced to ensure eye health. Perhaps the most important advice I give them, however, is that contact lenses are medical devices and should never be shared with others. After dispensing this all-important information, I can move on to the fun part -- helping patients choose their new look.

 


Contact Lens Spectrum, Issue: February 2004