editor's perspective
A Contact Lens Legend
BY JOSEPH T. BARR, OD, MS, FAAO, EDITOR, & EDWARD
S. BENNETT, OD, MSED
Contact lenses are a primary and mainstream
method of correcting ammetropia. They're a vital component of any growing eyecare
practice and benefit millions of new wearers on an annual basis. None of this would
have been possible without the drive, passion and vision of Newton Wesley, OD.
He
was born in Westport, Oregon and graduated in 1939 from the Pacific College of Optometry.
A Japanese-American, he and his family were victims of anti-Japanese sentiment during
World War II and were forced to spend time in a detention camp. Having keratoconus,
Dr. Wesley began wearing contact lenses as a refractive — and therapeutic —
correction in 1944, which changed his life and ultimately improved the quality of
life for millions of other patients. It was about that time that he accepted a faculty
position at Monroe College (currently the Illinois College of Optometry) and had
the well-chronicled, fateful meeting with his brightest student, an optician by
the name of George Jessen. From the middle 1940s through the early 1970s, their
collaboration, first with the Plastic Contact Lens Company and later with Wesley-Jessen,
was synonymous with the growth of contact lenses. This was not by coincidence.
Newton Wesley's goal was simple: to make contact lenses a mainstream
refractive correction. The achievement of this goal was nothing less than incredible.
Practitioners who were fearful of fitting contact lenses was one major obstacle.
How to deal with the public perception that they were painful and may, in fact,
cause cancer (true story!) was another challenge. To address the first major challenge,
Drs. Wesley and Jessen traveled all over the country to educate practitioners (or
practitioner!) interested in learning how to fit contact lenses. Under the umbrella
of the American Optometric Center, they trained thousands of practitioners to fit
PMMA lenses. This cohort of individuals trained by Wesley and Jessen prompted the
great increase in contact lens use by the late 1950s and the establishment of the
National Eye Research Foundation in 1956, a leader in contact lens education and
research with an annual meeting that — at its peak — was attended by 1,000
practitioners while providing high quality contact lens education.
To address the issue of consumer awareness and ease the obvious
misconceptions present at that time, between 1952 and 1956 Dr. Wesley spent $500,000
annually on a public awareness campaign to promote contact lenses to consumers.
He helped create an awareness of the benefits of contact lenses to the public while
at the same time he and his partner were educating practitioners on how to fit them.
At a time when health considerations have prevented him from attending
programs that have honored him (the Global Orthokeratology Symposium Founder's Award,
July 2005, and the Dr. Leonard Bronstein Memorial Award, January 2005) it's about
time we help him recognize how powerful an impact he's made on our industry. Every
time you improve the quality of someone's life by the simple application of contact
lenses, please acknowledge Dr. Newton Wesley, for without his tireless efforts this
blessing wouldn't exist in its present form today.
Contact Lens Spectrum, Issue: October 2005