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September 2003

Dear Eye Care Professional,

Answer the Phone to Begin the Connectiion

You never get a second chance to make a first impression.

Always Be Courteous

Polite and pleasant go a long way during office visits.

Analysis Before Contacts

Preparing for contact lens exams.

A Beneficial Checklist

Here's a guide to soft lens options.

About Basic Care

Here's a rundown of important care and handling rules to teach your soft contact lens patients.

Achieve Better Communication

Lessons from a smoking car.

Avoid Big Crises

Turn around dissatisfied patients and find opportunities to improve your practice.

Accomplish More by Being Calm

Experts reveal how to handle tough questions.

Attention, Balance and Concern

Learn the ABCs of triaging eyecare patients.

Your Actions Bring Return Customers

Want patients to come back? Make sure they understand the benefits.

More Color, Less Time

Here are some timesaving tips to help your patients put some color in their lives.

Learn Before You Leap

Here are contact lens strategies for the new practitioner.

Seven Steps to Seamless Handoffs

Together, you and your staff can support consistent communication, from start to finish. Here's what works in this contact lens focused practice.