Contact
Lens Spectrum
is dedicated to providing you with a better understanding of
the value of a contact lens patient, and how to take
advantage of the opportunities contact lenses represent.
The London Business School
conducted a landmark study designed to compare the
profitability of contact lenses with spectacles for eye care
practitioners. The results of this landmark research were
presented at a special event hosted by Contact Lens
Spectrum at SECO 2006 in Atlanta. Contact
Lens Spectrum captured the proceedings of this
event in a CD-ROM, titled Driving Patient Satisfaction and
Practice Growth With Contact Lenses. The CD-ROM includes:
·
A
presentation by Dr. Mark Ritson of the London Business
School on the results of this study, as well as the full
report of the study itself
·
A panel
discussion where key opinion leaders share their expertise
on making the contact lens practice even more profitable
·
A special
section that leads you through the typical practice zones of
patient communication and shares pearls from these same key
opinion leaders on effectively communicating with patients
about contact lenses that you can implement today
Please
complete the form below to obtain a copy of the Contact Lens Spectrum
CD-ROM, Driving Patient
Satisfaction and Practice Growth With Contact Lenses
(while supplies last).
The
following articles will help you more effectively identify
and address the vision correction needs of each patient,
increase patient satisfaction, and develop strategies for
practice growth – by incorporating the contact lens option
into your daily practice. Please click on the titles below
to access the articles.
The Practice Viability of Contact
Lenses vs. Spectacles: Results of a Comparative Study
Contact lens patients increase a practice's growth rate far more
than spectacle patients, according to the results of this study.
By Anthony J. Hanks, OD, FAAO
Contact Lens Spectrum,
May 1988
Profitability Potential...Contact Lenses or Glasses?
The author illustrates the profitablility of contact lenses
using his practice as an example.
By Michael D. Pier, OD, FAAO
Contact Lens Spectrum,
December 1991
Which Patients are More Profitable?
By Mark Ritson, PhD
This study set out to determine the lifetime profitability of
contact lens patients and spectacle patients.
Contact Lens Spectrum, March 2006
Which Are More Profitable: Contact Lenses or Glasses?
By Rene Luthe, Senior Associate Editor
Research suggests that your practice should evaluate both areas
of vision correction.
Optometric Management, April 2006
Close Up On Contact Lenses Best of Both Worlds
By Karlen McLean, ABOC, NCLC
Eyecare Business, April 2006
Contact Lens Prescribing Revisited
By Leslie Goldberg
Contact lens patients represent a steady income stream.
Ophthalmology Management, April 2006
Build Lifetime Relationships
Value of a Contact Lens Patient - Special Editorial Section
Sponsored by Vistakon
A London Business School study shows you can derive more profit
from your contact lens patients if you take the time to earn it.
Contact Lens Spectrum, June 2006
Value of a Contact Lens
Patient - Special Editorial Section Sponsored by
Vistakon
Your
patients may want to wear contact lenses, even if they
don't tell you. Here are the strategies this
practitioner uses to fulfill patients' needs while
keeping their eyes healthy.
Contact Lens Spectrum, September
2006
