Contact Lens Spectrum is dedicated to providing you with a better understanding of the value of a contact lens patient, and how to take advantage of the opportunities contact lenses represent.
The London Business School conducted a landmark study designed to compare the profitability of contact lenses with spectacles for eye care practitioners. The results of this landmark research were presented at a special event hosted by Contact Lens Spectrum at SECO 2006 in Atlanta and captured in a CD-ROM.
Although copies of the CD-ROM are no longer available, this link http://www.lwwvisioncare.com/vclp/index.htm provides access to its contents, which includes:
- A presentation by Dr. Mark Ritson of the London Business School on the results of this study, as well as the full report of the study itself
- A panel discussion where key opinion leaders share their expertise on making the contact lens practice even more profitable
- A special section that leads you through the typical practice zones of patient communication and shares pearls from these same key opinion leaders on effectively communicating with patients about contact lenses that you can implement today
In addition, the following articles will help you more effectively identify and address the vision correction needs of each patient, increase patient satisfaction, and develop strategies for practice growth – by incorporating the contact lens option into your daily practice. Please click on the titles below to access the articles.
The Practice Viability of Contact
Lenses vs. Spectacles: Results of a Comparative Study
Contact lens patients increase a practice's growth rate far more
than spectacle patients, according to the results of this study.
By Anthony J. Hanks, OD, FAAO
Contact Lens Spectrum,
May 1988
Profitability Potential...Contact Lenses or Glasses?
The author illustrates the profitablility of contact lenses
using his practice as an example.
By Michael D. Pier, OD, FAAO
Contact Lens Spectrum,
December 1991
Which Patients are More Profitable?
By Mark Ritson, PhD
This study set out to determine the lifetime profitability of
contact lens patients and spectacle patients.
Contact Lens Spectrum, March 2006
Which Are More Profitable: Contact Lenses or Glasses?
By Rene Luthe, Senior Associate Editor
Research suggests that your practice should evaluate both areas
of vision correction.
Optometric Management, April 2006
Close Up On Contact Lenses Best of Both Worlds
By Karlen McLean, ABOC, NCLC
Eyecare Business, April 2006
Contact Lens Prescribing Revisited
By Leslie Goldberg
Contact lens patients represent a steady income stream.
Ophthalmology Management, April 2006
Build Lifetime Relationships
Value of a Contact Lens Patient - Special Editorial Section
Sponsored by Vistakon
A London Business School study shows you can derive more profit
from your contact lens patients if you take the time to earn it.
Contact Lens Spectrum, June 2006
Value of a Contact Lens
Patient - Special Editorial Section Sponsored by
Vistakon
Your
patients may want to wear contact lenses, even if they
don't tell you. Here are the strategies this
practitioner uses to fulfill patients' needs while
keeping their eyes healthy.
Contact Lens Spectrum, September
2006
