Initial Launch of Eye Enhancement Lens
Johnson & Johnson Vision Care, Inc. (JJVCI) has announced the initial launch of 1-Day Acuvue Define Brand Contact Lenses with Lacreon Technology, which the company says is a new category of eye enhancement contact lenses that accentuate natural beauty while helping to support a healthy eye. Already available as a beauty contact lens in Asia, the lens is now available at a limited number of independent eyecare practitioners’ offices, with expanded product availability in the United States to follow in the first half of 2015.
1-Day Acuvue Define Brand designs combine an outer darker limbal ring—to give eyes greater definition by creating contrast between the iris and sclera—and an inner translucent light-effects pattern to add depth and definition without changing the eye’s natural color, according to JJVCI. Interviews with more than 40,000 women informed the design of the lens.
1-DAY ACUVUE DEFINE BRAND CONTACT LENSES ARE DESIGNED TO ACCENTUATE THE EYE’S NATURAL BEAUTY WITHOUT CHANGING EYE COLOR.
Parameters include an 8.5mm base curve, 14.2mm diameter, and powers of plano and from +1.00D to –9.00D. It is being introduced in three styles: 1-Day Acuvue Define Brand Contact Lenses Natural Sparkle, Natural Shimmer, and Natural Shine.
The brand also uses proprietary Beauty Wrapped in Comfort Technology that fully encloses the pattern within the material of 1-Day Acuvue Moist contact lenses, so the design pigments are not in contact with the surface of the eye or with the eyelid. Call (800) 843-2020 or visit www.acuvueprofessional.com.
Scleral Lens Portfolio Expanded
GP Specialists, Inc. has expanded its iSight Scleral contact lenses to include a toric option for astigmatic patients.
The iSight Scleral toric lenses for astigmatism are available in a diameter range of 14.2mm to 24mm, with a standard diameter of 16.4mm. The lenses include cylinder powers of –0.25D to –10.00D in 0.25D steps, with axes ranging from 1° to 180° in 1° steps. Base curves range from 5.50mm to 9.50mm, and sphere powers range from –20.00D to +20.00D in 0.25D steps.
Additionally, the entire iSight Scleral contact lens family is now available in four material options: HDS 100 (Paragon Vision Sciences), Optimum Extra (Contamac), Boston XO (Bausch + Lomb), and Menicon Z (Menicon Co. Ltd). Call (800) 889-0379 or visit www.gpspecialists.com.
Lens/Care Solution Convenience Packs Available
Bausch + Lomb (B+L) has introduced a new convenience pack for eyecare practitioners (ECPs) and their patients. Combining B+L’s Ultra contact lenses and its Biotrue multipurpose solution, the convenience pack provides ECPs with a tool to help improve patient compliance and annual supply purchase rates, according to B+L.
With the purchase of a B+L Ultra contact lens inventory, offices will receive 24 convenience pack boxes, 24 Biotrue multipurpose solution 10oz samples with accompanying lens cases, and one pad of B+L Ultra consumer rebates.
B+L NOW OFFERS A CONVENIENCE PACK WITH ULTRA LENSES AND BIOTRUE MPS.
The convenience pack box will also include a built-in business card holder and referral reminder. Call (800) 828-9030 or visit www.bausch.com/ecp.
Upgrade for Lens Management System
Opti-Port has released the latest version of its contact lens management system, CLX. Opti-Port says the upgraded system, CLX 2.0, simplifies and streamlines contact lens ordering and introduces a new inventory and return module.
In addition, it includes practice and practitioner benchmarking reports and national comparative pricing analysis, providing reporting on metrics such as annual supply percentage, national retail pricing comparisons, sales by product modalities, and product usage by practitioner or office location. Call (314) 743-0781 or visit www.clxsystem.com.