How influential do you feel marketing efforts are for your practice? Or, more specifically, for growing the contact lens portion of your practice? Although this is my anecdotal perception, it seems to me that marketing initiatives can be well worth the investment in your business. Although we all get pulled in many directions in our professional lives, I urge you to stay on top of this key practice builder.
Jason J. Nichols, OD, MPH, PhD
Johnson & Johnson Vision Care Launches New 1-Day Lens with a Tear-Infused Design
Johnson & Johnson Vision Care, Inc. announced the launch of a new lens with a tear-infused design, Acuvue Oasys Brand Contact Lenses 1-Day with HydraLuxe Technology, to provide excellent comfort and vision throughout a day full of activities.
Acuvue Oasys 1-Day with HydraLuxe Technology is designed to help keep contact lens wearers comfortable throughout their demanding days. According to the company, there are four key technology advances to help address this unmet patient need:
Tear-infused material, complementing the natural tear film with an enhanced network of tear-like molecules, that integrates with contact lens wearers’ own tear film each day
Electrolyte-balanced packaging solution to mimic human tears
Enlarged optics to help wearers to see clearly even when their pupils may be enlarged due to low-light
Increased lens diameter to ensure full corneal limbus coverage during blinking.
The company announcement notes that tears are the key to this innovation. The tear-like molecules in Acuvue Oasys 1-Day with HydraLuxe Technology mimic mucins, which lubricate and moisturize the eye and help support a stable tear film even through the most demanding days.
The goal of the Eye-Inspired Design behind Acuvue Oasys 1-Day with HydraLuxe Technology was to develop a tear-like lens, not simply water based, in order to help support a patient’s tear film each day. Unlike water-gradient designs, a tear-infused contact lens is smoother at the surface, has a uniform composition throughout the lens and has consistent performance over time, according to the company. Additionally, the lens was designed with an increased diameter to ensure full corneal limbus coverage during blinking and includes enlarged optics to help cover larger pupils in low lighting conditions. The lens also has the highest level of UV blocking available in a contact lens to help protect the eye from the transmission of the sun’s harmful rays.
Acuvue Oasys 1-Day with HydraLuxe Technology will launch worldwide beginning in 2016.
Visionary Optics, the manufacturer of the Jupiter, Europa and Elara brands of scleral contact lenses, has developed a packet to assist practitioners in marketing their scleral lens practice in an effort to gain referrals from other practitioners. The packet includes a Case Study brochure that defines scleral lenses, their indications and their provided benefits. It also includes a draft introductory letter and a variety of published articles.
Plan Now to Attend the 10th Global Specialty Lens Symposium
The 10th Global Specialty Lens Symposium will be held January 21 – 24, 2016 at Caesars Palace Las Vegas, Nevada. The GSLS is a must-attend meeting, brought to you by Contact Lens Spectrum, focusing on the successful management of ocular conditions using today's specialty contact lenses. This meeting will include insightful presentations by international experts in the field, hands-on demonstrations of cutting-edge products and valuable continuing education credits.
The 2015 event was attended by almost 600 registrants from 36 countries, 42 states, Puerto Rico and Guam. It continues to be the largest conference of its kind in the U.S.
Join your peers in 2016 for the 10th anniversary in Las Vegas! Visit www.GSLSymposium.com for more information and to register.
ABB Optical Group and Paragon Vision Sciences Announce University Education Challenge
ABB Optical Group, in partnership with Paragon Vision Sciences, announced that eight optometry schools from across the country will compete for a $5,000 unrestricted educational grant in the companies' first University Education Challenge.
The University Education Challenge is an opportunity for students to develop their research skills and present a relevant, contact lens-related topic to a national audience while working closely with fellow students and faculty in a collaborative effort. The eight participating schools are: Indiana University School of Optometry, University of Houston College of Optometry, Southern College of Optometry, Salus University Pennsylvania College of Optometry, Pacific University College of Optometry, UIW Rosenberg School of Optometry, New England College of Optometry, and University of Missouri College of Optometry.
Each participating school will select a team from its third-year class to create a 45-to-60-minute live, online presentation on any topic relating to contact lenses. The presentations, held monthly from September through April, will be judged on overall webinar attendance and scores of a post-webinar survey that will be emailed to all optometrists and optometry students who viewed the presentation.
The winning team will be announced at the 2016 Association of Optometric Contact Lens Educators (AOCLE) meeting in June. In addition to the educational grant presented to the winning school, ABB Optical Group and Paragon Vision Sciences also will award $500 to the winning team.
NovaBay Pharmaceuticals, Inc. announced that the company’s prescription daily eyelid and lash hygiene product, Avenova, will be marketed in New Zealand through a partnership with Ophthalmic Instrument Company (OIC). OIC is the leading supplier of diagnostic and surgical products to the ophthalmology and optometry sectors in New Zealand.
Avenova is the only lid & lash product containing Neutrox, NovaBay’s proprietary pure hypochlorous acid without any sodium hypochlorite impurities. Hypochlorous acid is naturally produced by white blood cells to fight microbial invaders. According to the company, lab tests show that NovaBay’s proprietary formulation of hypochlorous acid is effective in solution both at killing microbes and at neutralizing the bacterial enzymes and toxins that contribute to common eye conditions like blepharitis, meibomian gland dysfunction and associated dry eye.
“Blood-Tinged Tears”? Elaine Chen, OD, Fullerton, CA
A longtime scleral GP lens wearer with keratoconus and Grave’s exophthalmos presented with the chief complaint of “blood-tinged tears” which had occurred every other day for the past year. Upon examination, the patient had significant giant papillary conjunctivitis (GPC) OU; however, I did not observe active areas of bleeding. After calming inflammation with a two-week course of ocular steroids and treating the patient’s lenses with Progent, the patient reports no new episodes of “blood-tinged tears.” As GPC is not associated with bleeding, I referred the patient to rule out lacrimal gland tumor and other possible etiologies.
We thank Dr. Chen for this image and we welcome photo submissions from our other readers! It is easy to submit a photo for consideration for publishing in Contact Lenses Today. Simply visit http://www.cltoday.com/upload/upload.aspx to upload your image. Please include an explanation of the photo and your full name, degree or title and city/state/country.
We Are Living in a Material World and I Am a Soft Material… Guy
Lens manufacturers first learned to mass produce soft contact lenses using hydrogel, an easily moldable material that allowed instant comfort on lens insertion as compared to rigid lenses. As companies developed their own hydrogel materials, the FDA developed classifications (I, II, III, IV) based on their ionic values and water content. But even with the ideal high-water, low ion combination in a hydrogel lens, Dk values remained low and there was concern over corneal hypoxia. Interest in extended wear contact lenses was also increasing at this time, so the demand for more breathable lenses led manufacturers to look toward oxygen-loving silicone. Because silicone is a naturally hydrophobic material that attracts lipid deposits, silicone alone could not be used in the next generation of soft lenses. Thus, silicone hydrogel lenses were born in the late 1990s. As always, lipid deposition can be a problem with contact lenses though, so recent soft lens developments have emphasized daily disposable lenses and new lens treatments. These advancements have helped increase lens wear time and decrease certain adverse events, but the evolution will continue until we eradicate contact lens dropout issues related to optics and comfort.
CARE SOLUTION CORNER Susan J. Gromacki, OD, MS, FAAO
The Higher Risk of CL-Related Complications in Young Adults
A recent online article by Drs. Heidi Wagner and Gina Sorbara highlights research performed by them and others illustrating the higher risk of complications within young adults and the specific behaviors that put them at risk.
The authors recommend that practitioners recognize the generational and lifestyle differences that make this age group unique. These include greater frequency of behaviors linked to contact lens-related adverse events:
Napping in contact lenses (due to erratic schedules or to late night studying or socializing)
Sleeping overnight in contact lenses (e.g. after alcohol use, when travelling, or away from home)
Replacing lenses when a perceived problem exists rather than on the recommended schedule (because of lack of funds, distance away from their eye care provider, impulsive lifestyle, or failure to plan ahead)
Showering in contact lenses (due to time pressures, lack of hygienic spaces for lens removal, or the self-consciousness of wearing glasses away from home)
Assessment of Anterior, Posterior, and Total Central Corneal Astigmatism in Eyes with Keratoconus
These researchers wanted to investigate the magnitudes and the axis orientations of anterior, posterior, and total central corneal astigmatism in eyes with keratoconus.
This retrospective case series study was comprised one hundred thirty seven eyes of 137 keratoconic patients (97 men and 40 women; mean age ± standard deviation, 36.9 ± 12.2 years). The magnitude and the axis orientation of each corneal astigmatism were determined with a rotating Scheimpflug system (Pentacam HR, Oculus).
The mean magnitudes of anterior, posterior, and total central corneal astigmatism were 3.93 ± 2.74 diopters (D), 0.93 ± 0.64 D, and 3.90 ± 2.75 D, respectively. With-the-rule (WTR), against-the-rule (ATR), and oblique astigmatism of the anterior corneal surface was found in 90 eyes (65.7%), 33 eyes (24.1%), and 14 eyes (10.2%), respectively, whereas the corresponding astigmatism of the posterior corneal surface was found in 14 eyes (10.2%), 15 eyes (10.9%), and 108 eyes (78.8%), respectively. The researchers found a significant correlation between the magnitudes of anterior and posterior corneal astigmatism (Pearson correlation coefficient r=0.769, p<0.001).
The authors concluded that the mean magnitudes of anterior and posterior corneal astigmatism were approximately 4 D and 1 D, respectively, in eyes with keratoconus. Approximately 65% and 80 % of eyes showed that WTR anterior astigmatism and ATR posterior astigmatism, respectively. The presence of posterior corneal astigmatism is not necessarily negligible for the accurate astigmatic correction of toric intraocular lens implantation or rigid gas permeable contact lens wear for keratoconus.
Kamiya K, Shimizu K, Igarashi A, Miyake T. Assessment of Anterior, Posterior, and Total Central Corneal Astigmatism in Eyes with Keratoconus. Am J Ophthalmol. 2015 Aug 20. pii: S0002-9394(15)00509-7. doi: 10.1016/j.ajo.2015.08.016. [Epub ahead of print]