July has been a big month for me as I was inducted as President of the Florida Optometric Association at the Breakers Hotel in Palm Beach, Florida on July 16. The convention and the banquet bringing in the new President is part of our tradition in Florida, and the planning takes significant thought and time. For me, one of the first steps in planning this event was deciding the most important things to focus on. Three of my top items were family, friends and fun. Education is expected, so of course that was a key focus, yet family, friends and fun could not be forgotten in order for me to conclude that it was a success.
When thinking about cosmetic contact lenses, we must consider what we want the focus to be in order to judge if our practice is successful in this area. I think most of us would agree that any contact lens is expected to provide great vision, comfort and health. That is definitely a slam dunk with the newer technology cosmetic color contact lenses. Now, what should be the focus beyond the expected to engage our staff and our patients?
I believe we need to emphasize community and fun. Color contact lenses are fun, however at times it is challenging to incorporate fun into a healthcare setting. We are busy. We have well patients and sick patients, and have to deal with many regulations including insurance. To incorporate fun we have to think outside the box. If you think about how we can make it fun, it must start with color. I mean, since the contacts are color, why shouldn’t there be some fun color inside and outside our office to start that theme of fun?
At my office I engaged a local artist to help make this happen. She and I met and discussed exactly what I wanted to accomplish; then she came up with a design. As you see in the photos below we started with fun on the outside of the building and then just carried it right into the office. Once a patient enters the office they see the color and they feel the sense of community and sharing. We found that just adding this pop of fun and color in our décor made it easier to engage our staff and our patients in the fun and community of cosmetic lenses.
April Jasper, OD, FAAO has a private practice in West Palm Beach, Florida. She serves on several Advisory boards including VSP, Vision Source, Allergan and Alcon. Dr. Jasper is Benedict Professor in practice management at Houston College of Optometry. Her passion is sharing with her colleagues in areas of practice management and technology in an effort to help them become more successful in patient care and personal growth.