After last month’s article regarding health fairs and the utilization of the virtual colors try on option at the health fair, several questions have come in regarding specifics of how we do this. In an effort to give you the best answer I polled a few people and have come up with some best practices to share.
First, for the software specifically to Alcon’s Air Optix Colors Studio you will need to download the app from the Apple store on to your device. The Color Studio performs best with Wi-Fi, however it can be used without Wi-Fi once loaded on your device. Without Wi-Fi the eye tracing functionality is not exactly the same and the ECP locator does not function. Also, without Wi-Fi people cannot download the photo to Facebook.
Second, you should purchase an iPad holder for your event to protect the device and keep it at a height for your visitors to be able to take a good quality photo. The best height is at eye level, so have a chair handy for visitors to sit in to take their photo at your booth. The iPad holders I have seen that work the best are those with a locking enclosure, changeable tilt and angle, as well as one that covers the home button to prevent tampering while still leaving the camera on the front of the device exposed. The holder should also allow you to enclose the cords neatly. In addition, have a system to keep the holder standing and prevent it from sliding or scratching your table. Here is a link that may help: http://www.ipadholders2go.com/P-21438/iPad-Holders-with-Steel-Construction?st=Category&sid=29247.
Once you have the app loaded and the device secure, you will be able to take it with you to your health fairs as well as use it in your office when you return. Remember to have good lighting around the device, not above it, as top lights create shadows in the photos.
For those visitors that do not have time to stop at your booth and enjoy the virtual try on experience (the entire process takes less than 30 seconds) have brochures ready with information regarding the Color Studio as well as your name, address, website and phone number.
As mentioned last month, health fair participation is a great way to create a name for yourself in the community, build relationships with local businesses and bring in new patients. Making it fun sets you apart.
April Jasper, OD, FAAO has a private practice in West Palm Beach, Florida. She serves on several Advisory boards including Vision Source, Allergan and Alcon. Dr. Jasper is President of the Florida Optometric Association. Her passion is sharing with her colleagues in areas of practice management and technology in an effort to help them become more successful in patient care and personal growth. She has created the company Distinctive Strategies and Leadership to accomplish that mission. Learn more at www.DistinctiveStrategies.com.