Welcome to Specialty Lenses Unplugged! Hosted by industry veteran Craig Norman, each episode features a lively discussion on the key contact lens topics of today. Contact lens dropout rates are high, by some estimates 15-20% per year. While the reasons for this are multi-faceted, in many cases this can be averted simply by choosing the right type of lens for the right patient at the right time. And as advancing technology continues to change the practice landscape—from new materials to lens designs to the tools we use to aid and improve the fitting process—new thoughts, ideas, and conversations continue to emerge as we work to find the new standards of care. Welcome to the podcast that will enlighten you on how to improve success in this area in your practice.