Ensuring every child is set up for success in the classroom, eye exams play a critical role in this success. This is why Canadian Association of Optometrists (CAO) is launching its digital awareness campaign to address children’s vision care and the rising epidemic of myopia. Raising public awareness about the importance of regular eye exams for early detection remains crucial to improving eye care outcomes for Canadians, from toddlers to seniors.

CAO’s campaign aims to boost public awareness about children’s vision care through a simple yet potent message: Myopia Can Hide in Plain Sight. It will run throughout August on Facebook, Instagram, and YouTube in English and French, and is supported by New Brunswick Association of Optometrists, Nova Scotia Association of Optometrists, and The Prince Edward Island Association of Optometrists, and industry sponsors - Alcon and CooperVision.

Visit opto.ca/the-blur for more about CAO’s awareness campaign.