CooperVision has named Brenda Raphael as vice president of marketing, Americas. In this role, Raphael will oversee US marketing across the company’s brand portfolio, customer marketing, and professional affairs.

Raphael brings more than 2 decades of marketing and commercial leadership experience across global organizations including Pfizer, Bayer, Novartis, Procter & Gamble, and The Coca-Cola Company. Most recently, she served as a marketing and business consultant, advising organizations on brand transformation, growth strategy, and commercialization excellence.