Tenpoint Therapeutics Ltd. announced the launch of "Friends of the Presbyopians," its first national consumer campaign for Yuvezzi (carbachol and brimonidine tartrate ophthalmic solution) 2.75%/0.1%, a dual-agent, once-daily prescription eye drop approved by the US Food and Drug Administration for the treatment of presbyopia.

To create the distinctive characters at the heart of the campaign, Tenpoint Therapeutics partnered with award-winning filmmaker Spencer Susser and a team of puppet designers and fabricators, including veteran puppeteer Ben Bayouth, a finalist on Jim Henson’s Creature Shop Challenge. Brought to life through a blend of handcrafted puppetry and animatronics, the puppets offer a playful and unexpected perspective on the everyday workarounds people implement because of presbyopia. The campaign is launching nationwide across digital and social channels.