Parents are more likely to proceed with care when myopia is clearly explained as a progressive condition linked to irreversible vision loss and increased lifelong risk of ocular disease. This was one of many takeaways from “Making Myopia Manageable: Effective Communication, Treatment Strategies, and Business Considerations,” a breakout session by Ariel Cerenzie, OD, and Madison Moss, OD, at the 2026 Global Specialty Lens Symposium.

“We believe myopia management should be the standard of care for young patients who need it. To achieve this, providers must fully understand the underlying science as well as the practical strategies required for successful implementation,” says Dr. Moss. “Communicating clearly with patients, offering parents relatable examples and data, and establishing fair yet sustainable fees are all essential elements of delivering effective myopia management.” 

Using visual demonstrations and relatable examples helps families understand both what their child is experiencing and why early intervention matters. Safety concerns, especially about contact lens wear in young children, can be addressed with evidence showing low complication rates under proper supervision.

It is effective to position myopia management as an ongoing service that typically continues through the years of active ocular growth—but setting expectations about cost and duration is key. Drs. Cerenzie and Moss suggest implementing bundled annual pricing that includes exams, follow-ups, and materials to help families understand the full value of care rather than focusing on individual visit fees.

“One of the biggest challenges in myopia management is translating the science into everyday clinical practice. Turning that knowledge into something that works smoothly day to day requires clear systems for communication, treatment planning, and follow-up,” says Dr. Cerenzie. “When those systems are in place and fees are structured to support the additional time, technology, and long-term care involved, myopia management becomes more approachable for families and more sustainable for practices.”  

From a business perspective, Drs. Cerenzie and Moss assert, calculating revenue per practitioner hour provides a logical foundation for building profitable and consistent fee schedules. Both insurance-based and self-pay models can be used, though self-pay and subscription-style monthly programs often provide greater consistency and predictability.

Practice growth is strongly driven by word-of-mouth, supported by consistent team messaging, external outreach to pediatricians and community partners, and internal education, such as in-office handouts or general myopia information on the practice’s website.

While these communication strategies are essential, so are a well-trained staff and the ability to adapt as new myopia management technologies continue to emerge.