Bausch + Lomb announced the launch of “Eyes Tell the Story: The Impact of Dry Eye,” a new awareness campaign designed to spotlight the burden of dry eye symptoms through storytelling, photography, and insights from the company’s latest nationwide survey.

Building on the 2024 “Know Your Dry Eye” initiative, which unveiled widespread misunderstandings surrounding dry eye symptoms, this year’s campaign aims to take a deeper, more personal approach. “Eyes Tell the Story” features portraits by artist and dry eye sufferer Kayte Demont, capturing the daily realities of living with dry eye through the lens of real people—including interior designer Alvin Wayne and lifestyle blogger Brianne Manz—who share how chronic eye discomfort impacts their lives and work.

By visiting KnowYourDryEye.com, users can explore dry eye resources, learn more about available treatments, and even share their own stories for a chance to be featured in next year’s Dry Eye Awareness Month campaign in July.