Bausch + Lomb (B+L) announced the US launch of Lumify Preservative Free redness reliever eye drops, which the company describes as the first and only preservative-free over-the-counter (OTC) eye drops that have low-dose brimonidine tartrate 0.025% that relieve redness of the eye due to minor eye irritations.

According to B+L, Lumify and Lumify Preservative Free selectively target eye redness and offer excellent results with a lower risk of rebound redness and loss of efficacy when used as directed.

Lumify Preservative Free is now available in single-use vials at most US retailers, including Walmart, Target, CVS, Walgreens, Rite Aid and Amazon.