CooperVision conducted a nationwide media program on Thursday, July 24 as part of its continued commitment to raise public awareness surrounding childhood myopia. The direct-to-consumer initiative, explained below, addressed the condition of myopia and its rising prevalence.

Specifically, in a series of live and recorded interviews that aired across major broadcast and radio outlets nationally, Felicia Timmermann, OD, MS, senior manager of myopia management at CooperVision, explained how lifestyle changes, such as increased screen time and less outdoor play, are accelerating the myopia epidemic. Additionally, she emphasized the importance of early intervention, offering parents clear and actionable steps to help protect their children’s vision.