CooperVision announced the expansion of its net plastic neutral contact lens initiative to include Hong Kong. With the addition of this latest market, eyecare professionals and contact lens wearers in 34 countries and territories are now helping make a positive impact on “People + Planet,” according to CooperVision.
CooperVision’s partnership with Plastic Bank began in 2021. Through this collaboration, CooperVision funds the collection and recycling of ocean-bound plastic equivalent to the weight of plastic used in participating products sold and distributed across participating countries.
In addition to the environmental benefits, CooperVision’s net plastic neutrality initiative elevates the lives of Plastic Bank collector members. In exchange for the ocean-bound plastic waste they collect, adults receive credits to purchase goods and services, including health, work, and life insurance; digital connectivity; grocery vouchers; school supplies; and more. A vision care program provides vision screenings and vouchers for complimentary eye examinations and glasses for eligible Plastic Bank collection members.
A companion video series educates viewers on CooperVision’s partnership with Plastic Bank, including a new episode titled “Bigger Than Bottles,” which provides an overview of the initiative and its impact on the people of Bali. Additional videos focus on a day in the life of a collector member and the journey of a plastic bottle through collection, processing, and reuse. All available episodes can be viewed at CooperVision & Sustainability. New videos highlighting different aspects of the net plastic neutrality initiative with Plastic Bank will continue to premiere over the coming months.