IDOC announced the launch of a refreshed brand identity and messaging platform designed to better serve independent optometrists. Anchored in the new brand message, “Independent Together,” IDOC shares that the updated ecosystem underscores the organization's role as an ally for independent optometrists to help lift the burden of business management so ODs can focus on their patients.The refreshed visual identity and communications platform aim to unite IDOC’s member and prospective member messaging under one cohesive brand ecosystem.