Comedian Kate Flannery has partnered with the Contact Lens Institute (CLI) to amplify the latest iteration of CLI's “The EASY Way, campaign with the goal of communicating safe, effective soft contact lens wear-and-care routines.

In the new digital campaign, Flannery, known for her role as Meredith on The Office and her time on Dancing with the Stars, delivers her trademark humor alongside practical guidance in a video that’s also available as a YouTube Short. The message is that simple and consistent communication can make a lasting difference in patient outcomes.

The new digital campaign is now live across social media platforms.