TheraTears launched its “It’s a Science” marketing campaign to highlight the science-backed formulation of TheraTears eye drops, emphasizing its blend of the 5 vital electrolytes found in natural tears and the formula's immediate and long-lasting hydration.

Featuring dynamic visuals and educational content, the campaign will roll out across television, print, digital, and social platforms. The “It’s a Science” campaign spotlights three visual pillars—water refractions, water in motion, and water droplets—each inspired by nature photography to evoke hydration, clarity, and soothing relief.